BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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KrisShop Be Rewarded For What You Love

 

KRISSHOP:

KRISSHOPPER. BE REWARDED FOR WHAT YOU LOVE

 
 
 
 

For the launch of KrisShopper, KrisShop’s first ever loyalty programme, we devised a campaign that would appeal to both frequent shoppers and frequent flyers.

KrisShop’s curation of products speaks to the discerning shopper. It’s curated for the fashion enthusiast who values craft. It’s curated for the foodie who values quality. The tech geek who values precision. For your taste, your standards and your style.

With its new loyalty programme, you not only get to shop the things you love, but get more miles and perks from it too. That’s why we launched with a simple call to action: Be rewarded for what you love. The campaign is vibrant, sleek and a little quirky – a fun and unexpected departure from the Singapore Airlines retail brand.