BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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EDB Business For Good

 

EDB:

THIS IS A SMALL CITY WITH A BIG DREAM: BUSINESS FOR GOOD

 
 
 
 

As the world continues to evolve, we, too, must change the way we partner businesses for a better future.

Building on the narrative of EDB’s past global brand campaigns (i.e., 2018’s Impossible SG and 2020’s Dear World), this campaign continues to demonstrate Singapore’s spirit of innovating against the odds through partnerships with businesses that share the same belief to do better together.

Through this campaign, we want to tell the Singapore business brand story by:

  • Leveraging Singapore’s spirit of innovating against the odds to help businesses that want to build a better world.

  • Communicating our shared desire to secure a brighter future for generations to come.

  • Showcasing examples of existing partners that are already innovating for a better tomorrow.