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Amazon Crazy Real Asians

 

AMAZON:

CRAZY REAL ASIANS

 
 
 
 

Crazy Rich Asians is the most famous movie about Singaporeans. While it’s loved and acclaimed around the world, Singaporeans actually hated it. And when the sequel was announced late last year, they hated it even more.

In all this hate, Amazon saw a chance to stand out against local e-commerce giants during Chinese New Year, by championing the only “normal” Singaporeans in the movie: the extras.

So we launched Crazy Real Asians. A spin-off of the classic movie that shows how Amazon can be a reliable partner for you to put together the perfect reunion dinner without having to be a Crazy Rich Asian.