BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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Amazon Prime

 

AMAZON:

THE CAMPAIGN UNDER OATH

 
 
 
 

Singaporeans are a very sceptical bunch. With all the scams going on out there, they would surely question if Amazon Prime is for real. Just S$2.99 a month for Prime Video, Amazon Fresh 2-hour delivery, same-day delivery and much more?? Sounds sus.

So we went to the extreme to prove it is. We made our entire campaign under oath.

Film, radio, OOH, digital — all created under oath so that even the most sceptical audience have no choice but to believe us.

It’s real, it’s Prime.

We then went a step further with an IG rollout that included animated videos, interactive persona quiz, memes… and much more!