StarHub/4G4Good

When 4G LTE mobile technology was first launched, it promised to change the way we live, work and play. So, we thought to ourselves: what if it really did all that? Instead of just helping our client launch their 4G(eneration) Mobile Network, we launched a 4G(ood) Mobile Network. For the first time in telecommunications, customers were able to donate their unused 4G data, talktime and SMS to the underprivileged. Because what good is world-class technology if it cannot help the world?

Cannes: Promo Gold & Direct Bronze
Spikes Asia: 4 Bronzes
Creative Circle Awards: Best Of Promo, 4 Golds, 1 Silver & 1 Bronze