BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
Screenshot 2025-03-05 at 12.41.12.png

Durex Foreplay

 

DUREX:

DUREX FOREPLAY

 
 
 
 

Gaming has captivated millions, but research revealed a challenge—most gamers prefer gaming over sex. Rather than forcing the conversation, we immersed ourselves in their world.

Introducing: Durex Foreplay—gaming tutorials that not only improve gameplay but also enhance performance in bed. With gamers and a top sex expert, we identified controller moves that double as effective fingering techniques.

Through TikTok, Instagram, and Facebook, we shared sensual yet skillful tutorials, endorsed by a sexologist and amplified by gaming influencers. The result? A 76% surge in engagement, a 42% spike in e-commerce traffic, and a community now eager to level up both in-game and in intimacy.