DUREX:
DUREX FOREPLAY
Gaming has captivated millions, but research revealed a challenge—most gamers prefer gaming over sex. Rather than forcing the conversation, we immersed ourselves in their world.
Introducing: Durex Foreplay—gaming tutorials that not only improve gameplay but also enhance performance in bed. With gamers and a top sex expert, we identified controller moves that double as effective fingering techniques.
Through TikTok, Instagram, and Facebook, we shared sensual yet skillful tutorials, endorsed by a sexologist and amplified by gaming influencers. The result? A 76% surge in engagement, a 42% spike in e-commerce traffic, and a community now eager to level up both in-game and in intimacy.