BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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StarHub Grades Before the Grades

 

STARHUB:

GRADES
BEFORE
THE GRADES

 
 
 
 

They say PSLE defines a child’s future – a thinking that causes stress and anxiety to students. But is what they say true? StarHub, a brand that connects families, wanted to remind parents that their children are more than their PSLE grades. So we asked parents to grade their children on the things that truly make them special: kindness, honesty, sense of wonder, and more. We then gave the grades to the students one hour before the release of their PSLE grades, reminding them that they are much more than just their exam scores..