HE HEALTH:

DR.DICK PIC

Last year, an alarming fact was brought to light by the World Health Organization: the rise of 1 million cases of STDs every day around the globe. As a tech startup focused on men’s health, He Health wanted to take action.

According to a survey, 78% of dating app users reported receiving unsolicited explicit images.

Whether we like it or not, this is a common practice in the dating app world. Since many STDs are diagnosed through visual evaluation, we realized that our target audience was readily available, essentially handing us what we needed on a silver platter, or rather, through images.

Utilizing an innovative A.I. that analyzes photos and provides results in less than 5 seconds, our approach was to create fake male and female profiles on major dating apps – around 100 profiles on platforms such as Tinder, Bumble, Hinge, Grindr, Coffee and Bagel. This would encourage men to share images without significant effort. We had a team monitoring these profiles and searching for dick pics.

In just a few days, we collected thousands of photos. Upon detecting an STD, users were offered solutions and advised to download our app to consult with a doctor.