BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.

Home by Homes

StarHub / Home by Homes

Singapore is famed for its world-class HDB estates, million-dollar condominiums and waterfront bungalows. But the truth is, Singapore isn't just a home for the wealthy, we are a home for all Singaporeans, including those who may have been left behind as our nation progressed. So, we wanted to remind everyone of that during the biggest National Day celebration in our history so far - SG50. Together with our client, StarHub, one of Singapore's leading home brands, we put a moving twist on the all-time favourite National Day song 'Home' and made it one of the most talked-about campaigns of the year.

Hall of Fame: Gold

Case Study Film

Full MV

Behind the scenes

 
Our stars were invited to perform live on National Day weekend at the Marina Barrage, in front of thousands of Singaporeans. And one even got to perform alongside the original singer of 'Home', Kit Chan, during the National Day Rally.

Our stars were invited to perform live on National Day weekend at the Marina Barrage, in front of thousands of Singaporeans. And one even got to perform alongside the original singer of 'Home', Kit Chan, during the National Day Rally.