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JBL Quantum Game Theory

 

JBL QUANTUM:

GAME THEORY

 
 
 
 
 
 
 

An Effies Singapore 2024 winning case.

When your target audience spends 8 hours a day in the better part of a week in classrooms and over 2 hours a day gaming, selling them a gaming headset from a brand not known for it can be challenging. 

As a late entrant in a highly competitive category, JBL saw this as an untapped opportunity – to re-invent the product demo of their new Quantum gaming headsets by seeding themselves organically into school curriculum, effectively combining seemingly polar opposites – gaming and learning.

 JBL Quantum Game Theory saw 74% of event participants more likely to consider JBL for their gaming audio needs, generated UGC on social, and most importantly made learning fun again.