BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
07Grab Live Challenge Masthead_1_1.GIF

JustGrab Live Challenge

 

GRAB:

JUSTGRAB LIVE CHALLENGE

 

In today’s world, speed is the new currency. Fast is no longer fast enough, especially if you’re one of Southeast Asia’s most hyped start-ups. So to launch JustGrab, Grab’s newer and cheaper fixed fare solution, we went faster than fast.

We went instant.

Through e-billboards and geo-targeted ads, we released real-time data pitting JustGrab’s fares against taxi metered fares. Singaporeans were able to see how much cheaper JustGrab rides are in any given place, at any given time. You can probably guess what happened next: Grab hit an all-time in ride bookings, smashing the campaign KPI in just 2 weeks.