We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
a_dance_to_remember_2.gif

NAC A Dance to Remember

 

NAC:

A DANCE TO REMEMBER

 
 
 
 

In recent years, Singapore has experienced a noticeable decline in public interest in the performing arts.

 To reverse this trend and showcase the true power of the arts, we selected the most unexpected group of people.

 We invited eight individuals living with dementia to do something they had never done before—perform a dance for the public. But how could they memorize choreography when even simple memories posed a challenge?

After five weeks of rehearsals with specialists, the therapeutic power of music and dance enabled them to deliver an unforgettable performance.