BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
ONE NOODLE HEADER.png

One Noodle

 

HARAKU RAMEN:

ONE NOODLE

 
 
 
 
 
 

Known for its affordable noodles and ramen, Haraku faces tough competition in a market where giant competitors dominate over 80% of sales. To break through and build awareness and preference among young consumers, Haraku needed something truly unique.

Tapping into Indonesia’s massive gaming culture, we gave Haraku a game-changing product idea: The One Noodle—the ultimate gaming meal. A single, unbreakable (unless you bite it, of course) 3.5-meter-long noodle.

 
 
 
 

“When the agency brought us this idea, I remember thinking—this is crazy, but also genius! Gamers don’t want to pause their game just to eat. It’s fun, it’s different, and it solves a real problem in a way that only Haraku can.”

Dewa Ari
Marketing Manager of Ismaya Group

 
 
 
 
 
 
 
 

It’s not just about making it longer—it’s about making it stronger. The One Noodle starts with a special dough enriched with extra eggs for elasticity and strength, making it nearly unbreakable.

 
 
 
 
 
 

Carefully stretched to 3.5 meters without compromising thickness, it absorbs flavor better while staying sturdy for seamless slurping. A precise air-drying process locks in its durability, ensuring gamers can eat without interruption—just pure gameplay, one endless bite at a time.