We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.

PIXEL

PIXEL is an innovation space, developed by the Infocomm Media Development Authority (IMDA), that provides the Infocomm and Media (ICM) industry with facilities, expertise and programmes to ideate, experiment and build customer-centric digital experiences for the future.

Our task was to develop the branding and social media strategy to help drive awareness and utilisation of PIXEL and its facilities, and to help build a vibrant and diverse community.