We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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JBL Guide Play

 

JBL:

JBL QUANTUM
GUIDE PLAY

 
 
 
 

“An innovative technology to help the visually impaired community play games like never before.”

 

JBL Quantum Guide Play leverages AI and machine learning to turn the objects and structures in the game environment into sounds, emulating echolocation and allowing visually impaired players to perceive their spatial environment.

The software is offered as a free tool, and although the use of JBL Quantum headphones enhances the experience, they are not required for gameplay.

 
 
 
 

“This will give visibility to those who are invisible to companies.”

Chris Bernauer
MD, Ablegamers Brazil

 
 
 
 

“Through JBL Quantum Guide Play, we are creating a platform that enriches the gaming experience for everyone, transcending limitations and building a more inclusive gaming community.”

Grace Koh
Vice President & General Manager Asia Pacific,
Harman Consumer Audio at HARMAN

 
 
 
 

“I believe gaming is now a real possibility for me.”

Sophie Soon
Paralympic Athlete & Visually-impaired Gamer