GREAT EASTERN:

#STRONGEST
SINGLES

Parenthood is tough. Single parenthood? Doubly tough. 

That is why, instead of launching a typical, generic Singles’ Day promotion, Great Eastern chose to celebrate single parents. With a tribute film titled #strongestsingles, and by offering the company’s most comprehensive family protection plan to them at half price.

It was our way of saying, “Keep fighting the good fight, we are here for you.”