BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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Scoot Wandermust

 

SCOOT:

WANDER-MUST

 
 
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It’s not wanderlust.
It’s Wandermust.

 
 

The world is obsessed with #wanderlust. But what if travel was something more? More than a lust, more than a desire, more than a want. It’s a must. An innate need, hardwired into us. Partnering Professor Richard Ebstein, a world-renowned expert in human genetics and neuroscience, Scoot launched an experiment inviting travellers to prove that travel was in their blood, literally.

After just 2 weeks, the campaign gave Scoot a 9.5% brand lift*! We scored a front page feature on the Straits Times, and coverage from Singapore’s biggest news and media outlets like Channel News Asia and 938FM.

*According to the Youtube Brand Lift Study