We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.

Why?

Ministry of Education

This commercial is based on a true story of a a boy who failed his Primary School Leaving Examination (PSLE). In Singapore, if you fail your PSLE, you are seen as someone who will fail in life. Thankfully, teachers don't see the same way society does.