BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.

RSAF Find Your Above All

 

RSAF:

FIND YOUR ABOVE ALL

 
 
 
 

ABOVE ALL is a long standing memorable tag line of RSAF. In this latest recruitment campaign iteration, we not only leveraged its strength, but also evolved the expression of what the force is made of and represents, into a rally cry for all Gen Zs seeking to be the greatest versions of themselves, to Find Their Above All. 

We know that Gen Zs prioritise individual growth and the pursuit of a purposeful career. RSAF is just the organisation that allows them to push themselves, go above all and be the greatest versions of themselves. The campaign is a dynamic, contemporary and current expression of all that the force represents, showing how the spirit of the force reflects the spirit of Gen Zs that it is looking to recruit.